Business & Leadership

COO, CRO, CGO and CCO… the list of C-suite roles seems endless, and it’s no wonder there’s confusion about what these roles entail. With overlapping responsibilities and evolving definitions, it’s tough to figure out which is right for your company, especially when considering leadership roles for startups as your needs change. The role you need […]

Startups often find themselves in a tricky spot—they need the strategic guidance and hands-on support that comes with a seasoned executive team, but they don’t have the budget or resources to bring on full-time leaders. This is where fractional leadership comes in. These pros offer the expertise you need without the full-time commitment, allowing you […]

Introduction The journey from a simple idea to a thriving business is an odyssey, filled with as many highs as there are lows. It’s a path that tests the resilience, creativity and vision of those brave enough to embark on it. “From Roots to Riches: The Founder’s Odyssey” is our way of mapping this journey, […]

Hope is Not a Strategy: At Least Not One That Works Let’s get something out of the way: hope is a fantastic emotion, but it’s a terrible business strategy. Imagine telling investors, “Well, we hope to make money eventually.” They’d laugh you out of the…wait, that sounds like the ICO market… But we’ve all learned […]

Transitioning from Web2 to Web3  Akin to switching from classical music’s structured melodies to jazz’s freeform rhythms—each uniquely compelling but worlds apart. The Web2 landscape, characterized by its sales-driven approach, often allowed the sheer power of persuasion through an Invision demo or a compelling sales deck to compensate for the absence of a market-ready product. […]

Introduction “Fish where there are fewer poles in the water”. First let me say that I thought I may have made this analogy up, on the fly, no pun intended. It turns out, based on my one google search, I did. What this means for me, is that, despite a lifelong feeling that I was as […]

The initial steps a company takes with its new clients (often encapsulated in the process known as customer onboarding) can set the tone for the entire business relationship.  What is The Customer Onboarding Journey? The customer onboarding journey is the process through which new clients are integrated into a company’s ecosystem, familiarising them with the […]